Last week, I had a full-blown snot tears breakdown. The kind
where you’re sitting in the spare room, surrounded by half-finished product
shots and a notebook full of “inspiration” that just feels like pressure. Thinking
“why have I got to be fake to even show up on social media?”

I was in tears—ugly, snot pouring tears the sort that you
wipe on your sleeve and end up with the ‘snail trail’ — because I couldn’t keep
up with the perfect image that social media and the AI images and lovely things
demands.

I run a natural skincare brand based on a farm in the Brecon
Beacons alongwith my husband and family. I believe in herbs, grit, and real
skin. But I got sucked into the madness.

The flawless flatlays. The product photos that all look soooo
perfect. The lovely soaps beautifully displayed. The perfect pair of hands
(with nicely manicured nails) lathering up lovely bubbles.

I ended up questioning everything. I’m in my Mid-40s and
couldn’t tell what was real or what was fake. I had a total wobble. Is my brand
too raw? Are my photos too messy? Am I failing because my website is a bit
amateur looking/crap?

So here it is: I didn’t start
this brand to chase perfection. I started it because I was tired of having
flakey, red, sore skin that always felt tight and itchy and just plain old ‘meh.’
 I had tried all the creams, tablets,
lotions and shampoos prescribed by the Doctors but they only made things worse.
So I went old skool. I started making skincare for myself, 20+ years ago. With
ingredients from the kitchen – and yes I even used old fashioned Goose Fat at
one point!  (Don’t try that one – it smells
proper grim on your skin.)

I spent thousands upon thousands of pounds trying all the
products that promised miracles but delivered flashy marketing and lovely
packaging. Tired of feeling like my skin—and my self—weren’t good enough.

So, our skincare is for the field, not the feed. It’s for
cracked knuckles, windburned cheeks, and balm-streaked foreheads. It’s for the
people who live and work outside, who sweat, hike, garden, cry snot tears
sometimes, and keep showing up.

The Madness of the Scroll

I know I’m not the only one who’s felt crushed by the
scroll. Who’s looked at their own reflection and thought, “Why don’t I look
like that? Why don’t my products look like that” Even though we know
it’s filters. Even though we know it’s curated.

So here’s me, saying it: I cried proper snot tears. I cracked.
I hid in the spare room so my kids didn’t see me broken.

So here’s Our Promise

We’ll never sell you perfection. We’ll never retouch your
reality or our photos. We’ll never pretend that some soap, balm or even herbs
alone will erase every bump, scar, skin condition or story your skin carries.

Our website will look a bit naff (we’re doing it ourselves)

Our photos will be a bit crap (we take them ourselves)

Our soaps and balms aren’t pretty (we make them by hand in
small batches)

We don’t use Palm Oil. End of.

We don’t use artificial fragrances/colours or dodgy
chemicals like SLS or Parabens.

But we will keep making products that support your
skin.